UTM Link Builder
Build campaign tracking URLs with UTM parameters for free. Add your source, medium and campaign name to any link and copy a ready-to-share URL so you can see exactly where your traffic comes from in analytics. Everything runs in your browser, with nothing sent to servers.
How to use
- 1Paste the website URL you want to track.
- 2Fill in the source, medium and campaign fields.
- 3Copy the generated URL and use it in your campaign.
What it's for
- Track clicks from a newsletter or email campaign.
- Tag links in paid ads to measure their performance.
- Compare traffic from different social networks.
- Tell apart visits from several posts in analytics.
Frequently asked questions
Is the tool free?
Yes. It's completely free with no usage limits.
What are UTM parameters?
They're tags added to a URL (utm_source, utm_medium, utm_campaign and more) that tell analytics tools like Google Analytics where a visitor came from.
Which fields should I fill in?
Source, medium and campaign are the most useful and are recommended for every link. Term and content are optional and mostly used for paid search and A/B tests.
Is my data sent to a server?
No. The URL is built entirely in your browser. Nothing is sent or stored.
Do I need an account?
No. The tool works right away, with no signup or login.